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Ruth's Chris Steak House's "Social Lounge" Offers Casual Dining Options

New Menu Launches Today

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Baltimore, MD – July 14, 2010

Ruth’s Chris Steak House, known for fine dining, classic cocktails and smooth service, is taking a more laid-back approach to summer with the launch of a new “lounge” menu featuring casual dining options and lighter fare in its Baltimore-area restaurants. While the restaurants remain committed to the high-quality ingredients that made them famous, visitors to the Prime Lounge at Ruth’s Chris can now enjoy menu items such as tenderloin sliders, signature salads and a gourmet BLT.

Among the new Prime Lounge menu items are:

  • Twisted Buffalo Shrimp
  • Ahi Tuna Salad
  • Prime Burger
  • Maryland Style Crab Cake Sandwich
  • Ruth’s Beef Tenderloin Cheese Steak Sandwich
  • Romano Truffle’d Garlic Fries

“We are known as being a destination for special occasions,” says Steve de Castro, founder and president of Big Steaks Management, which operates Ruth’s Chris locations in Maryland, New Jersey and North Carolina. “And we love to celebrate with our customers, but our Prime Lounge shows the ‘other side’ of Ruth’s Chris, a place where guests can enjoy a new menu in a more casual setting — a place where they can relax and have fun.”

In addition to the new menu items, Ruth’s Chris will offer regular promotions during the week. These include:

  • All lounge menu items for $8.99
    (excludes oysters on the half shell)
    Tuesdays & Thursdays from 4pm–8pm
  • Select cocktails, martinis & wine for $5, plus domestic & imported beer for $3 Sunday–Friday, all night
  • Half-price wines by the glass
    Wednesdays from 4pm–8pm

The Prime Lounge menu will be available from 4pm on at all Ruth’s Chris Steak House locations operated by Big Steaks Management in Maryland, including Annapolis, Baltimore (Pier 5 and Water Street) and Pikesville.

A newly launched marketing campaign, featuring “Mr. Sizzle,” the Prime Lounge’s social media chair, will offer special dining and drink promotions for the lounge exclusively on Twitter and Facebook.

About Ruth’s Chris Steak House
Founded in New Orleans by Ruth Fertel in 1965, Ruth’s Chris specializes in USDA Prime grade steaks served in Ruth’s Chris signature fashion ... “sizzling.” To experience fine dining at its prime ... just follow the sizzle to Ruth’s Chris Steak House. For information, reservations, and gift cards, visit www.SeriousSteaks.com.

About Big Steaks Management
Big Steaks Management operates nine Ruth’s Chris Steak House locations across Maryland, New Jersey and North Carolina. In Maryland, the company also operates The Crystal Room banquet facility in Pikesville and the Havana Club - Baltimore City’s hottest nightclub and the only indoor smoking venue. Established in 1998, the company is headquartered in Pikesville, Md.

Contact
For media inquiries, contact:
Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com

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