Press Releases
Big Steaks Ramps Up Social Media Marketing and Outreach
Launches “Mr. Sizzle” — A Formal Social Media Identity — To Lead the Effort
Pikesville, MD – July 7, 2010
In a move to expand consumer outreach online, Big Steaks Management today announced the appointment of its first-ever social media chair, Mr. Sizzle. Mr. Sizzle is a fully branded social media concept — complete with character illustration, background story, and theme — that will regularly appear on social networking outlets like Facebook and Twitter to promote the nine Ruth’s Chris Steak House locations that Big Steaks operates on the east coast (Maryland, North Carolina and New Jersey).
“With nine restaurant locations in three states, we face a very diverse group of clientele,” said David Sadeghi, COO of Big Steaks Management. “Our social media effort requires a unified voice that can relate to all of our audiences. That's difficult to achieve through a company representative at our headquarters posting to Facebook and representing our restaurants on social media sites. Mr. Sizzle solves that challenge and allows us to speak fluently and seamlessly to each demographic in any given geographic location.”
As traditional public relations continue to evolve in the ever-growing social media scene, Sadeghi stated that Big Steaks is charging full-force into publishing and managing its own promotions and news through popular social networking outlets.
The concept of Mr. Sizzle was developed by Big Steaks' PR/branding partner, Vitamin®. The caricature's look/feel was inspired by a retro-modern cartoon style. The result is a character that is identifiable to contemporary viewers, yet one that contains a story and rich history, much like the Ruth's Chris brand. Mr. Sizzle is fun, romantic, and sophisticated yet readily approachable and sociable. His age is purposefully ambiguous to attract a wide demographic of consumers, including Generation Y and up.
“The communications landscape has changed drastically since Steve de Castro founded Big Steaks in 1998. While our firm and our clients still very much value and pursue relationships with traditional press outlets, we cannot deny that retail clientele are gravitating more and more to seeking and publishing their own content through social media,” said Amanda Karfakis, president/CEO of Vitamin®. “Mr. Sizzle is a new and different way for the public to identify with and interact with the Ruth's Chris brand. We've had a lot of fun creating Mr. Sizzle, and we are looking forward to the public's response.”
About Big Steaks Management
Big Steaks Management operates nine Ruth’s Chris Steak House locations across Maryland, New Jersey and North Carolina. In Maryland, the company also operates The Crystal Room banquet facility in Pikesville and the Havana Club - Baltimore City’s hottest nightclub and the only indoor smoking venue. Established in 1998, the company is headquartered in Pikesville, Md.
About Vitamin
Vitamin, the “Cure for the Common Brand,” is the mid-Atlantic’s first boutique design-web-PR firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and public relations programs. Vitamin’s client list includes regional and national companies in diverse fields, including built industry, education, healthcare, restaurant/ hospitality, non-profit and search/staffing.
Contact
For media inquiries, contact:
Amanda Karfakis at 410-732-6542 EXT. 22 or amanda@vitaminisgood.com
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Press Inquiries
Please direct all requests for media interviews to Big Steaks Management:
410.653.2133 ext. 33
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